Bringing PostFinance’s digital brand refresh to life through animation

For the digital rollout of PostFinance’s brand refresh, I created a series of animated visuals to introduce the new design. The animations were fully localised in four languages, adapted into four formats, and delivered in four platform-specific versions to meet the needs of each channel. Published on social media ahead of the launch and featured prominently in e-finance, the animations played a key role in the brand’s renewed visual presence. I worked closely with the brand management team to ensure the animations reflected PostFinance’s tone and guidelines, resulting in a refreshing and simple visual experience. This project was recognised with a Silver IMDAward 2025 in the Animation category.